Benchmark among the top 20 independent Advertising Agencies in the APAC region.
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Benchmark is thrilled to have received the honour of being placed among the top 20 independent advertising agencies in the Asia Pacific region. A significant accomplishment that showcases Benchmark’s remarkable aptitude for creating waves in the local and global advertising sphere.

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Most Effective Agency of the Year 2014
Some start young and then refuse to ever grow up. At just three and a half years Benchmark Innovation is already an award winning agency that is churning out fresh youthful ideas that are not only creatively brilliant but also practically effective. As a young agency being awarded the prestigious title: "Most Effective Agency of the Year 2014" is not a mere feat but a accolade Benchmark displays with pride. Proof that this agency is doing something very right with their core focus and sustainable ideas.

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Benchmark bags the only Gold Award at the 2014 Effies
Only Two Gold awards have ever been given away in the history of the Effies in Sri Lanka. Benchmark Innovation is proud and absolutely thrilled to be a recipient of one of them. The Gold Award winning campaign: Dell Power Circle, was executed in universities across Sri Lanka. The campaign seamlessly integrated the brand with university culture and made sure Dell was there to stay. A perfect example of a sustainable idea that takes on the homogeneous properties of its target audience, in order to live among them.

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Benchmark Ranked 1st in Effie index
A metaphorical speck, among the giants that are the brand guardians of the local organizations, Benchmark was yet ranked 1st in the Effie Index. Managing to acquire the highest ranking among the multinational AD agencies in the country, was indeed a privilege Benchmark is glad to have earned with nothing more than everything they have: simplistic creativity.

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Dell: "The Most Effective Brand of the Year" with Benchmark campaign
The Dell Power Circle Campaign by Benchmark was instrumental in enabling Dell to win the illustrious title of "Most Effective Brand of the Year" at the Effie Awards 2014. Dell a reputed international brand has now emerged as the market leader in end user computing in the local market. Tharanga Jayakody - Marketing Manager Dell Global B.V - Sri Lanka and Maldives says that "It's Benchmark's in-depth knowledge of the Sri Lankan cultural landscape that helped Dell become the most effective brand of the year"

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Benchmark Wins One of the Only Two Silvers at the 2013 Effies
The Effies are a global award ceremony that rewards outstanding marketing communications achievements in terms of effectiveness. Benchmark on their maiden attempt at presenting a campaign for an award at the Effies, managed to secure one of the only two Silvers awarded that night for their campaign: "Desktop Masterpieces". The campaign that was conducted for Mango, a pen brand marketed by Print Excel exceed all expectations at the Colombo International Book Fair.

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Highly effective campaigns can be accomplished on very small budgets - LMRB analysis on Benchmark's Silver Effie Winning campaign
Mango, a pen brand with a recorded market share of less than 10% managed to create brand visibility among over half a million visitors, generate over 65,000 visitor trials and garner a sale of over 35,000 pens in a span of just 9 days at the Colombo International Book Fair; an extraordinary feat that was substantially above norm. The brand's innovative approach to attracting visitors secured them a Silver medal at the Effies.The approach involved displaying authentic student art, made on real school desks. The desks were displayed to the public alongside rolls of writing paper that offered visitors a chance to unleash their own thoughts with a Mango pen. The campaign brought to life the brand's slogan "It's ready to unleash your feelings"

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Simple and Sustainable ideas to live with people harmoniously, not forcefully
Actions speak infinitely louder than words!
Integrating communication with insight = Effectiveness
We strip down complexity into its most simplest form, then we simplify it some more
What we do best!
  • Advertising
  • Design
  • Integrated marketing
  • Corporate events
  • TV Documentaries
  • CSR
  • Social marketing
  • Out door
  • Brand promotions
  • Event sponsorships
  • Direct marketing
  • PR
  • Digital
How we do it!
First we dig deep into the lives of the consumer, to analyze and understand their behavior. Through this we uncover valuable insights that form the sustainable platforms for our planning.

We then apply our creativity at the most influential touchpoints to inspire the consumer to simply take action.

We believe in ideas that are simple and sustainable that create a substantial ROI for the brand; 365 day ideas that live with people
They are all happy with how we do it!

no. 15/4,
st. joseph's road,
nugegoda,
sri lanka

+94(0) 777 59 88 64
+94(0) 112 852 436




Chamley Ariyachandra
Managing director cum Creative director
An Ad man with over 17 years of experience in the industry, Chamley has headed traditional and non-traditional spheres in advertising at a number of prominent, local conglomerates in Sri Lanka, including Oglivy Action and Bharti Airtel.

He has also been a driving force behind some of the most iconic local campaigns: Signal Sina Bo Wewa, SurfX Sellam and Lifebuoy Germ Fighters are just a few of them.
Having serviced more than 50 brands in his career, Chamley also led Airtel, from launch to re-launch; leading the company to be rated a top brand in the AC Nielsen Retail Index.

Now, he's the charismatic that heads Benchmark Innovation, an agency that was recently crowned the prestigious title of "The Most Effective Ad agency in Sri Lanka"

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Benchmark is made up of a young team of creatives and planners who bring to the table a unique blend of experience from diverse professional and cultural backgrounds.
Let's keep this simple.

We thrive on simplicity. It inspires us. Fuels us. Drives our passions. It's how we see life and how we live it.
If you feel like we've described you here; write to us or give us a call.

Contact Details
copyrights©2016 benchmark innovation(pvt)ltd.
no. 15/4, st. joseph's road, nugegoda. sri lanka.
+94(0)777 59 88 64 +94(0)112 852 436

He has also been a driving force behind some of the most iconic local campaigns: Signal Sina Bo Wewa, SurfX Sellam and Lifebuoy Germ Fighters are just a few of them.
Having serviced more than 50 brands in his career, Chamley also led Airtel, from launch to re-launch; leading the company to be rated a top brand in the AC Nielsen Retail Index.

Now, he's the charismatic that heads Benchmark Innovation, an agency that was recently crowned the prestigious title of "The Most Effective Ad agency in Sri Lanka"