BENCHMARK
BAGS THE ONLY
GOLD AWARD
AT THE 2014 EFFIES

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Benchmark is thrilled to have received the honour of being placed among the top 20 independent advertising agencies in the Asia Pacific region. A significant accomplishment that showcases Benchmark’s remarkable aptitude for creating waves in the local and global advertising sphere.

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MOST EFFECTIVE AGENCY
OF THE YEAR
2014

Some start young and then refuse to ever grow up. At just three and a half years Benchmark Innovation is already an award winning agency that is churning out fresh youthful ideas that are not only creatively brilliant but also practically effective. As a young agency being awarded the prestigious title: "Most Effective Agency of the Year 2014" is not a mere feat but an accolade Benchmark displays with pride. Proof that this agency is doing something very right with their core focus and sustainable ideas.

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dell logo

THE MOST EFFECTIVE
BRAND OF THE YEAR” WITH BENCHMARK CAMPAIGN

Tharanga Jayakody - Marketing Manager Dell Global B.V - Sri Lanka and Maldives says that "It's Benchmark's in-depth knowledge of the Sri Lankan cultural landscape that helped Dell become the most effective brand of t

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Highly effective campaigns
can be accomplished
on very small budgets
Silver Effie Winning campaign

Just 9 days at the Colombo International Book Fair; an extraordinary feat that was substantially above norm. The brand's innovative approach to attracting visitors secured them a Silver medal at the Effies.The approach involved displaying authentic student art, made on real school desks. The desks were displayed to the public alongside rolls of writing paper that offered visitors a chance to unleash their own thoughts with a Mango pen. The campaign brought to life the brand's slogan "It's ready to unleash your feelings".

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Benchmark
Ranked
1st
in Effie index

Managing to acquire the highest ranking among the multinational AD agencies in the country, was indeed a privilege. Benchmark is glad to have earned with nothing more than everything they have: simplistic creativity.

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Slide 5

Retail design

We design environments that showcase brand equity and enhance the shopping experience. When it comes to retail, we understand that the store is the medium.

Benchmark innovation what we do - traditional advertising

TV, Radio, Print

Creating relevance for products and services to connect people with brands. When creating relevance, traditional advertising mediums still help us to reach people. We understand that no medium – traditional or non-traditional, no process, no suit of tools, or amount of luck guarantees success. Success comes from big, powerful ideas!

benchmark innocation what we do - CSR

Corporate Social Responsibility Projects

Every year, the private sector in Sri Lanka spends Approx. Four Billion Rupees on CSR. With our expertise and relationship with a large network of NGOs, we are capable of formulating solid projects to serve nation’s development goals as well as corporate objectives of the organizations.

benchmark innovation who we are

We are a home grown full service Advertising agency. We believe in ideas that are simple and sustainable that adds critical value to clients’ brands; 365 day ideas that live with people. We are here to create RELEVANCE to products and services to connect people with brands

benchmark innovation who we are

First we dig deep into the lives of the consumer, to analyze and understand their behavior. Through this we uncover valuable insights that form the sustainable platforms for our planning.

We then apply our creativity at the most influential touch points to inspire the consumer to simply take action.

Benchmark innovation chamley Ariyachandra
Chamley Ariyachandra
Managing Director/ Creative Director
Benchmark innovation Manuja Kelegama
Manuja Kelegama
Brand/Creative Strategist
Benchmark innovation Dr. Janaka Jayawikrama
Dr. Janaka Jayawikrama
Advisor – Society and consumer behavior
Benchmark innovation Dr. Janaka Jayawikrama
simplicity.sustainability
They are all happy with
how we do it!
Benchmark Innovation (Pvt) Ltd.
#15/4, St.Joseph’s Road,
Nugegoda, Sri Lanka.

+94(0) 777 598 864
+94(0) 112 852 436

info@benchmarkinnovation.com
www.benchmarkinnovation.com