The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Benchmark is thrilled to have received the honour of being placed among the top 20 independent advertising agencies in the Asia Pacific region. A significant accomplishment that showcases Benchmark’s remarkable aptitude for creating waves in the local and global advertising sphere.
Some start young and then refuse to ever grow up. At just three and a half years Benchmark Innovation is already an award winning agency that is churning out fresh youthful ideas that are not only creatively brilliant but also practically effective. As a young agency being awarded the prestigious title: "Most Effective Agency of the Year 2014" is not a mere feat but an accolade Benchmark displays with pride. Proof that this agency is doing something very right with their core focus and sustainable ideas.
THE MOST EFFECTIVE
BRAND OF THE YEAR” WITH BENCHMARK CAMPAIGN
Tharanga Jayakody - Marketing Manager Dell Global B.V - Sri Lanka and Maldives says that "It's Benchmark's in-depth knowledge of the Sri Lankan cultural landscape that helped Dell become the most effective brand of t
Just 9 days at the Colombo International Book Fair; an extraordinary feat that was substantially above norm. The brand's innovative approach to attracting visitors secured them a Silver medal at the Effies.The approach involved displaying authentic student art, made on real school desks. The desks were displayed to the public alongside rolls of writing paper that offered visitors a chance to unleash their own thoughts with a Mango pen. The campaign brought to life the brand's slogan "It's ready to unleash your feelings".
Managing to acquire the highest ranking among the multinational AD agencies in the country, was indeed a privilege. Benchmark is glad to have earned with nothing more than everything they have: simplistic creativity.
We are a home grown full service Advertising agency. We believe in ideas that are simple and sustainable that adds critical value to clients’ brands; 365 day ideas that live with people. We are here to create RELEVANCE to products and services to connect people with brands
First we dig deep into the lives of the consumer, to analyze and understand their behavior. Through this we uncover valuable insights that form the sustainable platforms for our planning.
We then apply our creativity at the most influential touch points to inspire the consumer to simply take action.
An Ad man with over 17 years of experience in the industry, Chamley has headed traditional and non-traditional spheres in advertising at a number of prominent, local conglomerates in Sri Lanka, including Oglivy Action and Bharti Airtel.
In addition to being an award winning miming artist and stage actor, Chamley has also been a driving force behind some of the most iconic local campaigns in Sri Lanka. Signal Sina Bo Wewa, SurfX Sellam and Lifebuoy Germ Fighters are just a few of them.
In addition to having serviced more than 50 local and international brands throughout his career, Chamley also led Airtel, from launch to re-launch. He also played an instrumental role helping the Airtel secure the ‘Top Brand Rating’ in the AC Nielsen Retail Index. He's now the charismatic that heads Benchmark Innovation, an agency that was recently crowned the prestigious title of " Most Effective Agency in Sri Lanka"
With a Bachelor’s degree from University College Dublin – Ireland, Manuja began his career as a Trainee Sales Executive at Metropolitan computers and later moved to Hayleys, where he was involved in brand management and activation. Now reading for his masters in Sociology at the University of Kelaniya, he adds a Socio-cultural perspective into marketing.
During his time at Benchmark, Manuja’s ideas led to their client – DELL, being awarded the title of “Most valued brand in Sri Lanka” at the Effie awards in 2014. For the first time in history an activation driven campaign: “Dell Power Circle” , was awarded the one and only Gold Award at the same ceremony.
Mango “Desktop Masterpieces”, was another activation driven campaign headed by Manuja. The campaign was awarded one of the only two Silvers at the 2013 Effie awards.
Today, he might just be the youngest award winning creative/brand planner in Sri Lanka.
Dr. Janaka consults for Benchmark on why people do the things they do. Dr. Jayawikrama holds a Ph.D. in Social and Cultural anthropology from the Northumbria University, Newcastle upon Tyne,United Kingdom. Dissertation: ‘Rethinking Mental Health & Wellbeing Interventions in Disaster and Conflict Affected Communities: Case Studies from Sri Lanka, Sudan and Malawi.
M.Sc., Disaster Management and Sustainable Development, Northumbria University, Newcastle upon Tyne, United Kingdom.
Diploma, Trauma Treatment (Mental Health of Refugee and Displaced Communities, International Trauma Treatment Program, USA.
Post-Graduate Certificate, Psychological Counselling, All India Institute for Counselling, Psychotherapy and Human Relationships, Vellore, India.
Diploma, Communication and Writership, University of Sri Jayawardenepura, Nugegoda, Sri Lanka.
Our team comprises of a diverse assortment of individuals from a variety of disciplines. Their long list of quirks is only overtaken by their longer list of talents.
We’ve got the aspiring Picasso; the compulsive sketch artist who chooses to drink Mountain dew while cycling to work.
We’ve got the multi tasking finance guru/ super mom, who made a leap of faith from the travel sector into the creative industry. She simultaneously juggles mom duties, a love for numbers and a passion for dancing.
Then there is the cinematographer/ writer who does not have enough room for all his trophies and awards. (We don’t have enough room to talk about all of them here either). But believe us when we tell you that he’s got a lot of them.
We also have the cool professional who knows not the meaning of stress. In addition to being passionate about brands, she’s also a gymnast, hiker and national level carom player.
Last but not least we have the girl with the gift of gab. She sweet-talks our clients like a pro. (They have no idea that she’s an award winning public speaker and actress)