Benchmark Innovation at the top of the industry with big win at Effies
Benchmark Innovation, a truly home grown advertising agency, was the proud winner of one of only two Effies at the Effie Awards Sri Lanka, a global award ceremony, organised by the Sri Lanka Institute of Marketing on behalf of the American Marketing Association.
The Effie Awards recognises and rewards the most significant achievements in marketing communications in Sri Lanka in terms of its effectiveness and creativity and Benchmark Innovation was awarded a Silver for their campaign ‘Mango Kurutu Gee on Desks,’ for the recently launched ballpoint pen brand ‘Mango’ marketed by PrintXcel Ltd.