The core marketing process by which we bring a brand to life through a variety of brand experiences: REACH, ENGAGE, PERSUADE.
Whether it’s in-store, on the street or in large venues, our brand experiences are focused on getting noticed, telling the story and making the sale. First we dig deep into the lives of the consumer, to analyze and understand the seeds that trigger their behavior. After identifying the right seed we create a platform for our planning; a place where brands can build on. Then, we apply our creativity by creating relevant content and distributing them through the most influential touch points to inspire people to simply take action.
CONSUMER ACTIVATION
It is not enough to simply increase sales. We also promote the brand by going beyond contests, games and giveaways. We create innovative programs that contribute to real growth and brand val-ue.
SHOPPER ACTIVATION
General Trade | Small and Medium Modern Trade | Modern Trade
We turn shoppers into buyers by understanding what drives shopper behaviour and analyzing how they act both outside and inside the retail environment. We transform purchase decisions.
